Viaplay

Relaxed

  • Service

Brief

How can we create a service that helps Viaplay’s clients to fully relax during the winter holidays, while also positioning Viaplay as more innovative than their head to head-competitor Netflix?

Solution

When living in a constantly connected society it’s nice to log out and relax for a while. That’s why we created the service Relaxed.

Relaxed is an auto reply service for your Facebook and Twitter account. Like a traditional out of office e-mail reply, Relaxed automatically sends a personally written message to anyone who contacts you. Giving you the opportunity to kick back, relax and enjoy your Christmas holiday without worrying about your social media activity.

With the service Relaxed, you can now easily take a break from social media without worrying about friends getting angry when not answering on Facebook or Twitter during your Christmas holiday.

Results

Featured in USA Today, Fast Company, The Next Web,CNN, CNN Money, Feber, Metro, Sydsvenskan, Aftonbladets appguideLifehacker, PSFK etc.

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