Erik Wallin

Furuhusen

  • Design

Brief

Along the Nacka nature reserve in Bagarmossen, Erik Wallin are about to build 12 nature-inspired townhouses. The houses and it’s interactions with the area will put a new spin on Bagarmossen as an architectural hub where nature and city meet.

How can we create a visual concept that reflects the spirit of Furuhusen?

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Solution

To make a visual statement for Furuhusen we let one of most essential characteristics in the architecture influence our logotype; the beautiful breaks running from the front and back of the houses. We let a green tone represent the closeness to nature. Merged together with the grey scale found in both the exterior and interior of Furuhusen.

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Results

All houses sold out immediately.

We'll keep you posted!