The brief:
How can we raise awareness that Air China flies, not only to China but also throughout Asia, while also making the brand a winner in the Swedish market?

The solution:
We carefully selected a number of Asian restaurants to act as ambassadors for Air China. At the restaurants, guests were encouraged to check-in with Air China, right then and there, only this time on Facebook.

The results:
Reach: 1,200,767
Likes: +3,114
Engaged users: 15,347
Happy winners: 24

Featured in e.g:
Creativity Online
Ads of The World
Best Ads on TV
Contagious Magazine
Goodbuzz
Webbsverige
Digital Buzz Blog
Penn Olson – Asia Tech News For The World
Viral Blog
Trendhunter World

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