Air China

Check in with Air China

  • Advertising

Brief

How can we raise awareness that Air China flies, not only to China but also throughout Asia, while also making the brand a winner in the Swedish market?

Solution

We carefully selected a number of Asian restaurants to act as ambassadors for Air China. At the restaurants, guests were encouraged to check-in with Air China, right then and there, only this time on Facebook.

Results

Reach: 1,200,767
Likes: +3,114

Engaged users: 15,347
Happy winners: 24

Featured in e.g: Creativity Online, Ads of The WorldBest Ads on TVContagious MagazineGoodbuzzWebbsverigeDigital Buzz BlogPenn Olson – Asia Tech News For The WorldViral BlogTrendhunter World

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